A Cherished Local Name Lives On: Colemans Welcomes Belbin’s Grocery to the Family
St. JOHN’S, NL – Today, Colemans announced the purchase of Belbin’s Grocery. An iconic St. John’s grocer, Belbin’s has been providing quality products and service to its loyal customers for 75 years.
Effective immediately, the decision will see Colemans retaining Belbin’s dedicated staff, as well as its name and storefront on Quidi Vidi road in St. John’s. Belbin’s will continue to offer the same signature products and quality customer experience associated with the Belbin’s brand.
Robert Belbin expressed his excitement about this new chapter, which he sees as a marriage of two very like-minded businesses. He and co-owner Chris Belbin are confident their business, staff and customers are in good hands as the two owners move into retirement.
“Since 1943, our wonderful staff has upheld the Belbin’s pledge to offer quality products with the friendliest, hassle-free service,” says Robert Belbin. “Our priority was to find a local successor with shared values and history that could carry on our traditions and commitment to exceptional customer experience and quality. For us, Coleman’s was a logical and excellent fit.”
“We couldn’t be more excited about this opportunity,” says Aidan Coleman, Director of Business Development for Colemans. “I have great respect and admiration for the Belbin’s brand and business model – it’s innovative and fiercely independent. The owners and operators are brilliant merchandisers and have worked passionately over the past 75 years to bring their vision to life. We want to protect what they’ve so successfully built.”
Robert and Chris Belbin thank their dedicated staff for their ongoing service and their loyal clientele, whose support has allowed the business to thrive for three-quarters of a century.
Colemans includes 12 food, 4 furniture, and 3 clothing retail operations throughout Newfoundland and Labrador along with a wholesale food division. The Food Division, operating under the banner, Colemans, is one of the largest, fully integrated independent wholesale/retail food operations in Atlantic Canada. The company is a Platinum Member of Canada’s 50 Best Managed Companies.
About Belbin’s Grocery
Since 1943 when Robert George Belbin and his sons opened up in the front room of the family home, Belbin’s has been a neighbourhood store. Through the sixties, when the store expanded to include the meat cutting room that became the cornerstone of the store, to the eighties, when a new generation of sons took over, the family was always looking for ways to make the store as comfortable and convenient as possible. Up until the present time, the store was owned and operated by Robert and Chris Belbin, with a staff of long-term employees working together to make sure the customer service meets the same high standards set by the original Robert Belbin, so many years ago.